Your Dubai home, with a touch of London

Sam and Jonathan, (co founders and CEOs)

Burj Al Arab Dubai aerial view highlighting luxury architecture and international interior design services

Project London is now in Dubai, a city in full stride with global appeal. We bring a refined London aesthetic and masterful delivery, creating elegant design that endures with a process you can trust.

Benefitting from the founders’ presence, with Sam leading on the ground in Dubai and Jonathan overseeing operations from London, you gain local immersion with global oversight. It means clear decisions, steady communication and a studio that understands both the pace of Dubai and the craft of London.

Luxury Dubai kitchen with island seating, marble surfaces and bespoke cabinetry by Project London

Project London Dubai bathroom with stone vanity, timber cabinetry and elegant interior styling

Luxury Dubai bathroom with double shower, glass enclosure and stone tiled walls by Project London

Luxury Dubai bathroom with shower, stone basin and brass fittings by Project London

Luxury Dubai bathroom with stone bathtub, brass fixtures and modern interior design by Project London

Exceptional delivery

We bring calm, timeless interiors and well-planned architecture, underpinned by careful coordination and open-book management.

From bespoke joinery and lighting to FF&E and finishes, we pair fine materials with skilled craftsmanship, blending British and European refinement with Dubai’s finest artisans.
Our comprehensive service delivers homes that are visually striking and defined by integrity, comfort and quiet sophistication.

Lion House kitchen and dining with tan leather banquet seating, marble island, and clay plaster walls

We could not ignore the opportunity to pair Dubai’s pace and opportunity with London’s design depth, commercial judgement and professional rigour.

We are excited to deliver beautifully designed and curated schemes to the region with the quiet assurance that defines Project London.

Sam McArdle, Founder

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We design and deliver exceptional homes
As seen in: VogueLiving, The Times & The Telegraph
🇬🇧London | 🇦🇪@project_london_uae

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May 18

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Project Portobello was less about designing a room and more about controlling how the space feels emotionally.

London townhouses naturally carry a certain formality through their symmetry, ceiling details, and architectural weight. Wabi-sabi sits almost at the opposite end of the spectrum. It values restraint, imperfection, softness, and quiet. The challenge was finding a way for those two design languages to coexist without competing.

Instead of stripping the room back completely, we focused on tension and balance. The original cornicing and fireplace anchor the space historically, while the softer silhouettes, textured finishes, and muted palette slow the room down visually. Even the furniture choices were intentional. Lower profiles, rounded edges, and natural materials help counteract the rigidity of the architecture.

One of the most important decisions was avoiding contrast for the sake of impact. Nothing in the room immediately demands attention, which is exactly why the space feels calm to sit in. Every material was chosen for the way it absorbs light, texture, and atmosphere throughout the day.

The final result feels distinctly London, but with the stillness and warmth often found in Japanese interiors.

#japandi #wabisabistyle #londoninteriors #interiordesign #interiordesigner ...

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May 15

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The most interesting interiors are the spaces that reveal themselves slowly.

This project began with two very different design languages: the quiet restraint of Japanese interiors and the architectural permanence of a traditional London townhouse. On paper, they almost feel opposing. But in practice, they brought balance to one another beautifully.

Japanese design has always understood the emotional power of space. The importance of texture, shadow, natural materials, and restraint. London townhouses, meanwhile, carry history and structure in a way that instantly creates depth and familiarity. Bringing the two together became less about contrast and more about rhythm.

Throughout the home, we leaned into earthy finishes, organic forms, and tactile materials, allowing them to soften and ground the more traditional architectural details already present within the property. Nothing feels overly polished or performative. Every decision was made to create a sense of calm, permanence, and quiet luxury.

After years in renovations, we’ve come to believe that the most successful homes are the ones that don’t immediately try to impress you. They make you feel something first. ...

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May 13

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Colour changes the way a room feels before you’ve even noticed the furniture. A deep olive can make a space feel grounded and intimate. Soft plaster tones create calm. Rich burgundy adds warmth and quiet drama.

As designers, we often see people focus on layout first, but mood is usually built through colour. It shapes how light moves, how textures read, and ultimately how you feel in the space.

#interiordesign #luxuryinteriors #designinspo #londoninteriors #homedecor ...

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May 11

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Bathrooms like this are a lesson in material balance.

The green glazed tiles bring depth, movement and variation, while the heavily veined stone introduces a sharper, more graphic contrast. On paper, those two finishes could easily compete with one another. The success comes from restraint in the rest of the palette.

Slim bronze brassware, frameless glazing and soft architectural detailing allow the materials to do the work without the space feeling visually heavy. Even the recessed stone niches were carefully aligned within the tile grid to maintain rhythm and symmetry across the elevation.

The end result feels rich and layered, but still calm. That balance is what makes a space feel timeless rather than trend-led.

#interior #interiordecor #bathroomgoals #bathroomdesign #londonhomes ...

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May 8

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Most homes don’t feel unfinished because they lack furniture, but because they lack personality.

Accessories are what give a space its identity. The mistake people often make is buying pieces because they match, instead of because they mean something or create feeling.

Start with the atmosphere you want the room to have. Calm spaces usually rely on softer textures, tonal layering and fewer statement objects. More expressive homes can handle contrast, sculptural pieces and bolder accents.

A good rule is to repeat colours subtly throughout the room rather than introducing too many new ones. And always vary height, shape and material. If everything is the same scale or texture, the room falls flat visually.

#interiordesign #luxuryinteriors #designinspo #londoninteriors #homedecor ...

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Your Dubai home, with a touch of London

Project London is now in Dubai, a city in full stride with global appeal. We bring a refined London aesthetic and masterful delivery, creating elegant design that endures with a process you can trust.

Contact

We bring calm, timeless interiors and well-planned architecture, underpinned by careful coordination and open-book management.

Contact

We could not ignore the opportunity to pair Dubai’s pace and opportunity with London’s design depth, commercial judgement and professional rigour.

Let’s get social

proj_london