Start with the space, not the table

For Gemma, successful coffee table styling begins by looking beyond the table itself. The surrounding room, finishes and materials should always lead the decision-making.

“Do you have brass accents, where a metal tray is appropriate? Or is the vibe more rustic, where a rattan tray will add depth and texture?”

Each interior calls for a different approach, and the table should feel like a natural extension of the wider scheme rather than a standalone moment.

Use colour and scale intentionally

Gemma also highlights the importance of tying styling choices back to the room’s colour palette — using accessories to introduce contrast and visual interest without disrupting harmony.

Playing with scale is key too: “Tier’ your books from largest to smallest, and top with a decorative element, such as a ceramic or candle.”

Layering in this way creates height variation and rhythm, helping the composition feel balanced yet relaxed.

Less, but better

One of the most important points Gemma makes is what not to do. Overfilling the surface or forcing symmetry can quickly make a space feel cluttered or contrived.

“Less is more. Be selective and style with purpose. Asymmetry can be equally visually pleasing, highlighting varied heights and surfaces.”

Depending on the size and shape of the coffee table or ottoman, smaller groupings often feel more refined and intentional than trying to fill every inch.

The rule of three (or five)

When it comes to grouping objects, Gemma suggests sticking to odd numbers: “Selective groupings are better in threes or fives to avoid looking too contrived.”

She also recommends incorporating greenery wherever possible: “Botanical elements add natural colour and are an easy, interchangeable ‘accessory’ to any coffee table or ottoman throughout the seasons.”

Plants bring softness and life, while allowing the styling to evolve over time.

Style with meaning

Perhaps the most defining advice is to avoid buying accessories purely for the sake of it. For Gemma, the most successful coffee tables tell a personal story.

“Accessory collections are far more successful when they have a personal link. Think books that align with your interests, artisanal ceramics from your holiday, and candles with scents that have meaning.”

In conversational seating layouts, coffee tables can become subtle talking points,  layered, personal and quietly expressive.

One staple we always return to

If there’s one piece Gemma consistently relies on, it’s books. “A great way to literally elevate your accessories.” But books alone aren’t enough. The key is contrast: “Layer materials, glassware, ceramics and metals, to curate an interesting composition.”

Thoughtful styling, designed to last

Being featured in Livingetc reinforces what we believe at Project London: great interiors are built on considered choices, not trends or excess. Whether designing an entire home or styling a single surface, intention, balance and personal meaning always come first.

Coffee table styling may seem small, but done well, it plays a powerful role in how a space feels, lived-in, layered and effortlessly complete.