Measuring success by client outcomes

For us, success begins and ends with our clients. A strong year is one where we deliver exactly what we promised, not just in terms of design, but across the entire experience.

That means a process that feels clear, well managed and considered from start to finish. It means programmes that are realistic, communication that’s transparent, and decisions that are properly thought through. Ultimately, the most meaningful measure is whether a client would recommend us. Repeat commissions and referrals remain the clearest signal that trust has been earned and expectations met.

Growth only matters if quality improves

The second measure is our team and the standards we hold ourselves to internally. Growth, in isolation, means very little. It only matters if quality is maintained, or ideally, improved.

We look closely at delivery performance, programme management, snagging and handover quality, as well as how supported the studio feels day to day. Team retention, capacity and energy are just as important as any external metric. A good year is one where the studio feels proud of the work produced and motivated to continue developing its skills.

Strong fundamentals, built for the long term

Finally, we focus on the fundamentals that underpin a resilient business. Profitability, cash flow and the quality of our pipeline matter far more than raw turnover. Alongside this, we continuously assess how our systems are evolving,  from clearer information flow to stronger procurement control.

If we end the year having delivered excellent work, with a motivated team, better processes and a clear view of what comes next, then we can be confident the business is heading in the right direction.

Looking ahead

Being included in Business of Home’s global conversation around success is a moment of reflection — and affirmation. It reinforces our belief that thoughtful growth, strong relationships and rigorous standards are what truly sustain a studio over time.

As we look ahead, our focus remains the same: delivering exceptional work, supporting our people and building a business designed to last.

“We measure a successful year by looking at outcomes, first and foremost, for our clients: Did we deliver what we promised? Did the process feel clear, well managed and considered from start to finish? And, most importantly, would they recommend us? Repeat commissions and referrals are the clearest indicators that we’re doing the right things. The second measure is our team and the standards we hold ourselves to. Growth only matters if quality is maintained or, ideally, improved. We look closely at delivery performance, program management, snagging and handover quality, alongside team retention, capacity and energy. A good year is one where the studio feels supported, proud of the work produced and motivated to keep developing its skills. Finally, we look at the fundamentals. Profitability, cash flow and the quality of our pipeline matter far more than raw turnover. We also pay attention to how our systems are evolving, from clearer information flow to stronger procurement control. If we end the year having delivered excellent work with a motivated team, better processes and a clear view of what comes next, then we can be confident the business is heading in the right direction.”
— Jonathan Mount and Sam McArdle, Project London, Dubai and London