They take us through their methodology from concept to completion: a process grounded in understanding the client’s lifestyle and vision, establishing a clear brief and budget, securing permissions and managing the build through to final handover – all within a single-roof team of architects, interior designers and joinery specialists.

Rather than letting style drift or budgets balloon, Project London emphasises clear scope, open-book pricing and rigorous design control. Their design philosophy is one of timeless refinement – working within the constraints of structure, budget and practicality while preserving design ambition and liveability.

In terms of inspiration, Jonathan and Sam highlight a “classic contemporary” aesthetic rooted in heritage architecture, but layered with modern materials and details. Working often in Grade II listed properties, they balance architectural integrity with unexpected material contrasts – for example, applying Bauhaus-inspired joinery alongside British textile references like William Morris and international voices such as Anni Albers.

They also identify some common pitfalls: clients treating each room in isolation rather than viewing a property as a holistic entity; or pursuing overly trendy design at the expense of cohesion. Their advice? Focus on the layered interplay of space, function and flow – unity with personality.

One standout tip: “Light in layers. A ceiling grid on its own is never enough…add wall lights, floor lights and portable lamps.” Smart lighting strategy is positioned as a critical tool in elevating design beyond surface-looks.

Looking ahead, Project London are excited by “a return to authenticity and craft” in London’s design landscape – prioritising richer textures, deeper colour palettes and quietly expressive detailing. For them, the goal is not to chase fleeting trends but to create “design with soul and longevity”.

If you’re passionate about interiors that feel both considered and lived-in, this article offers abundant inspiration – from process, mindset and materials to real projects that elevate what “beautiful” means in real life.